DEVELOPING DIGITAL TRANSFORMATION READINESS SCALE

Abstract

The aim of this study is to develop a valid and reliable measurement tool to measure the digital transformation readiness levels of businesses. The scale development process consisted of three stages and various methods were carefully used in each stage. In the first stage, in-depth interviews were conducted and the results of these interviews were evaluated with content analysis to create a 35-item proposition pool. This stage allowed the determination of items covering different dimensions of digital transformation. In the second stage, these items were edited and a draft item was created. Expert opinions were consulted to ensure the meaning, appearance and scope validity of the draft, thus verifying the content validity of the scale. In the last stage, the draft scale was evaluated and a 10-item version was developed and this version was tested with pilot applications. Pilot applications were carried out with 110 people in the health sector and 363 employees in the aviation sector, thus collecting quantitative data. As a result of the analyzes, the digital transformation readiness scale had a one-dimensional structure of 8 items and confirmatory factor analysis showed that this structure was acceptable. The reliability of the scale was determined to be high with a Cronbach Alpha value of 0.958. These results show that the developed scale is a valid and reliable tool. In the following years, as the speed of adaptation to digital transformation becomes a critical factor for businesses, it is thought that this scale can be widely used to measure and evaluate the levels of readiness for digital transformation processes in all sectors.