USE OF ARTIFICIAL INTELLIGENCE IN BUSINESSES IN EUROPEAN UNION COUNTRIES

YAPAY ZEKÂ KULLANIMI

Abstract

ABSTRACT

The rapid changes in the information, transportation, and communication systems in the world have necessitated the use of artificial intelligence and have adapted artificial intelligence applications to all processes in businesses. This study is the research of artificial intelligence, which is seen as a competitive advantage, in businesses in the European Union countries. In the study, comprehensive research was conducted by taking secondary data from the Gen-AI-Report_October-2023 report, and the AI Statistics 2024 report. And.Europa.eu/eurostat/statistics Research questions were prepared and the related findings were shared. In the study, the rate of artificial intelligence use in European Union countries was 24.97%. It is estimated that the investment will be 2500 million dollars in 2032. The country that uses the most artificial intelligence is Denmark. The use of artificial intelligence by all SMEs is 13.48% in 2024. In 2024, the information and communication sector, and professional, scientific, and technical service activities used the most artificial intelligence applications. The average usage rate is 16%. The least used ones are real estate, accommodation, and construction sectors. There are a wide variety of artificial intelligence applications. Artificial intelligence is widely used in many business management processes such as data analysis, business processes, customer interactions, production, marketing, purchasing, accounting, management, etc. It especially accelerates the right decision-making process for business managers. As a result, the distribution by type and economic activity in European Union businesses does not exceed 50%. Therefore, businesses should prefer artificial intelligence to gain a competitive advantage.

Keywords: Artificial Intelligence, European Union Management and Organization, Business Competitive Advantage

Jel Codes. A10,M14,Q34